Founder, consultant and speaker helping expert-led brands communicate their values and their value
Download Speaker DeckRin is a journalist turned copywriter, and founder of Rin Hamburgh & Co, a strategic brand copywriting agency and certified B Corporation.
She is an experienced event speaker, podcast guest and media commentator, specialising in communicating expertise and values to build authority, credibility and trust.
Here’s Rin on the main stage at brightonSEO ’24 talking about leveraging subject matter experts to create EEAT-boosting super content
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– Jon Payne, Building Brands
Rin started her career in journalism over two decades ago, writing for a range of publications from the Guardian to Psychologies magazine before stumbling into the world of copywriting. Having built a successful freelance career, she launched the agency in 2017.
Today the RH&Co team specialise in helping expert-led businesses to define and articulate their brand message, and to build their reputation using content designed to cut through the noise and the cynicism that define today’s marketing ecosystem.
They do this by working directly with their clients’ subject matter experts to draw out their unique experiences and insights, creating content that is hard hitting, valuable and impossible to replicate.
• What is expertise and how do you prove you have it?
• Communicating complexity
• How to leverage subject matter experts
• Developing an effective value proposition
• Impact reporting and other values-led comms
• Greenwashing and how to avoid it
• Mapping content to the buyer journey
• Understanding how to target senior leaders
• Repurposing content for maximum ROI
“She is engaging, knowledgeable, warm and passionate and we always receive wonderful feedback from audience members.”
Katherine Piper, Future Leap
