Social Enterprise World Forum: content strategy, website copy, blogging
Creating an international interview-led blog series to raise awareness of a new global initiative
Our services
Industry
Non-profit
Content type
Content strategy, website copy, blogging
Results
Increased visitors and engagement across website and social media
Supporting the global social enterprise movement
The Social Enterprise World Forum (SEWF) is dedicated to strengthening the global social enterprise movement to accelerate our transition to a new economy. As well as running large international events, they provide consultancy services to support policy and strategy creation worldwide, conduct, curate and partner on important research, and much more.
Having worked with us on a number of foundational projects in the past, including developing a content strategy and creating new website copy, SEWF approached us in early 2024 to support them with an awareness raising campaign for a new project: People & Planet First.
“RH&Co have given us the flexibility we’ve needed and have worked with empathy and understanding, which is so crucial…
Not only did they help us create a successful campaign for People & Planet First Week, but we now have stories that we can repurpose over and over again.”
– Helen Harvey, Director of Community & Curation, SEWF
The brief: an awareness raising campaign for a new verification
In 2023, SEWF helped to launch People and Planet First, a verification for all organisations that prioritise social or environmental purpose over profit, including social enterprises, fair trade enterprises and others. Developed with partners around the world, it is a decentralised ‘network of networks’, stewarded by a number of organisations including SEWF.
SEWF approached us in early 2024 to help create content for an awareness-raising campaign with which to launch People and Planet First Week on Social Enterprise Day in November. Helping them to make the most of their budget was key, so we developed a brief that would allow us to create the core blog articles, leaving their internal team to convert this into social media content, emails and so on.
The challenge: a complex structure with diverse stakeholders
Although in some ways People and Planet First is a straightforward verification process, in reality communicating the nuances of its structure and governance is more complex than it appears. For example, SEWF is one of the stewards of People and Planet First – the standards don’t belong to them but have been developed by partners around the world as a participatory verification system. And the verification process is carried out by a number of different networks and partners, representing a diverse range of people from across the globe.
“If we were to have used another copywriting agency – one that didn’t align with our values and believe in what we were trying to do – I think we’d have wasted a lot of money and time and not got any quality content from it that we could use,” says Helen Harvey, SEWF’s Director of Community & Curation.
“Having worked with RH&Co before, we knew they would just get it, and give us the flexibility and adaptability we needed to make the project work. With so many pressures on the internal team, it was such a weight off, knowing that the content was going to get done and that we’d be ready for the launch.”
The project: showcasing social enterprises around the world
The campaign planning stage went through a number of iterations before we arrived on a focus for the articles: a series of interviews designed to spotlight different geographies and different types of organisation types and structures, including social enterprises, fair trade enterprises and Indigenous-led businesses
Over a period of several weeks we interviewed individuals from a host of countries, from Kenya to Germany, Lebanon to Australia, representing organisations including Doughnut Economics Action Lab, GoodMarket and the Network of Africa Social Entrepreneurs.
“Social capital is so important for People and Planet First,” says Helen. “We have built up a lot of relationships and connections and trust in our community. To introduce an external person or organisaton into one of those enterprises is always a risk but we had such a great response from everyone who was interviewed by the RH&Co team.”
“Having worked with RH&Co before, we knew they would just get it, and give us the flexibility and adaptability we needed to make the project work.”
– Helen Harvey, Director of Community & Curation, SEWF
