Content strategy
Creating content isn’t enough. You need a plan and a purpose so that your content lands with your audience and delivers genuine results against strategic business objectives.
Let’s talk strategyCapture the expertise in your business
You already have the expertise you need in your business. Now you need a way to codify that expertise and make it engaging for your audience.
With the right content strategy in place, you can harness the power of words to establish your brand as an authority in your field.
Why invest in content strategy?
Insight
Learn what your audience is interested in, what your competitors are doing and what will deliver the best results.
Focus
Ensure you create only the content that will get the return on investment you want – nothing more, nothing less.
Consistency
Make a plan to avoid peaks and troughs, maintaining and building your brand presence to keep demand high.
The research process
Business discovery
We’ll delve into everything from your value proposition to your current content, drawing out the key pillars around which we can begin creating your content framework.
Audience research
It’s important that we understand what your audience is interested in, from what their challenges and aspirations are to what content they’re already engaging with.
Competitor analysis
Because the best content strategies aren’t created in isolation, we’ll explore what’s already out there, creating a unique position around which to build your reputation.
Your content strategy
As well as reporting back our findings in terms of your value proposition, audience personas and competitor analysis, your content strategy will also include recommendations about:
Content pillars
Key subjects around which to build content, whether that be priority product or service offerings, industry verticals or cross cutting themes.
Content plan
A clearly articulated outline of strategic priorities and proposed timelines, with goals linked to business objectives.
Content framework
Details of content types and frequency we would recommend in order to meet these content goals within the given timeline.
“We’re already benefiting from an increase in the quantity and quality of leads…”
“Content marketing is a long term strategy but we’re already benefiting from an increase in the quantity and quality of leads, better brand awareness and a clearer focus on who our prospects are.”
– Tom Riglar, CEO & Co-founder Morrow
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Get in touch
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